Veritone and B6A Collaborate

Veritone, a provider of artificial intelligence (AI) insights and cognitive solutions, and Block Six Analytics, (B6A), a sponsorship ROI technology and analytics company, said pre-market Thursday they have agreed to integrate their technology platforms. The collaboration aims to enable both companies’ customers to leverage AI to better collect, analyze, and assess the value of sponsorships and branded integrations present in broadcast and digital media.

The planned integration of Veritone and B6A product offerings will provide customers of both companies with unique insights through AI-derived analytics in service of the broadcast and streaming media portion of the global sponsorship market, which is projected to total $62.8 billion in 2017.

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